Svitlana Vlasiuk

Profile

Svitlana Vlasiuk is owner and director of Garden Industry PR & Marketing Agency, Owner and publisher one of the biggest Ukrainian publishing houses for an ornamental gardening. Since 2005 this publishing house offers specialized garden magazines for growers (Garden Catalogue), Landscapers (Garden Design) and consumers (Happy Garden).

  • Board member of Ukrainian Nursery association, responsible for international cooperation and mass media. Despite of very young and unstructured gardening market in Ukraine she has a very good market understanding and a broad contacts network both in Ukraine and neighbor markets. This region is at the moment quit underdeveloped and risky, but very promising and investments worthy for the future.
  • MBA level in Marketing and 20 years experience in PR-, Marketing and communication activities, also abroad. Co-organizer of the first Ukrainian Garden Festival in Kiev, member of organizing committee of annual nursery association conference (www.greenconference.com.ua)

Contact details

The new created agency offers PR- and Marketing services related to the Ukrainian green market (production, sales, landscaping)

Our services include:

• Establishing and maintaining contacts with decision makers on behalf of our clients
• Market research and tendencies, consulting
• Marketing strategy to entry the market. Integrated approach to their promotional activities in foreign markets
• Establishing contacts and realization or organization of meetings at all levels
• Promotional and communication campaigns including digital and social marketing
• Product launches
• Co-ordinating participation of clients in trade fairs Realization of the participation: full support: this can include; stand building coordination, service staff for the stand
including translation, promotion material, PR activities and Press contacts/press releases.
• Establishing and maintaining the contacts with the foreign trade press
• Writing and distributing press releases
• Promotion material
• Organization of visits by foreign press to the nurseries
• Organization of excursions to foreign trade fairs or events abroad
• Visiting Ukraine: your contact for Events, exhibitions and trade fairs and to meet companies
• Social media
• Translations and @virtual employee@ concept

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